LUSH

Before Lush, there was Cosmetics to Go, a mail order cosmetics company created by Lush founders. This trailblazer was bursting with creativity that saw the advent of bath bombs, solid shampoo bars, and massage bars—ethical and unique products that allowed the team to focus on important issues: from fighting animal testing to using fresh ingredients.

But, after just six short years, it all came to an abrupt end.

In the aftermath, weary but positive, the Lush founders took the lessons they’d learned to a brand new venture, Lush. With many of the same tenets and beliefs that had fueled the work of Cosmetics to Go, Lush was a chance to start fresh with a renewed vision. In fact, the “We Believe” statement was written as a direct result.